Victoria Normark

Victoria Normark

Practice Lead: Agile Transformation

Meet Victoria

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What I Do

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  • Change Management
  • People Management
  • Process Optimisation
  • Reorganisations
  • Team Building
  • Leadership Development
  • Strategy
  • Coach
  • Leader
  • ITIL
  • Agile
  • Scrum
  • Lean
  • Kanban
  • XP
Selected Engagements


Viasat TV to Go


Programme Manager: Emerging Products

Delivery leader across a portfolio of products, including the successful launch of TV To Go across three countries, reporting to Head-Of and C-level executives.

Candy Crush Soda

King Logo

Interim Scrum Master: Candy Crush Soda

Coaching two of the game’s four teams as it moved from a highly confidential project, through its beta launch.



Delivery Leader: IBM Custom Development & Support Services

Leading the delivery and commercial management of multiple contracts for a 50 person multilevel team in the UK and India.

RBS: The Royal Bank of Scotland

RBS Retail Bank

Programme Scrum Master: Electronic Customer Review (eCR)

Contract Agile Coaching role for a large, distributed programme team delivering a portal application, in the first significant Agile delivery in RBS Retail Bank.

Coaching Customers

IBM Logo

Lean Coach: UK & Nordics Global Services Accounts

Coach to large outsourced delivery organisations delivering Application Development and Support Services into major customers.

Recent Writing

It’s nice to win. Not because it’s important but because it’s fun.

I’m sitting here struggling with my first blog post. I want this blog to be about real things, things that actually have happened. One issue is that I probably don’t want the people I write about to recognize themselves. Since I’m a consultant that could mean short contracts for me. 😉 So, I will probably add or remove stuff to change reality a little bit. In a sense I will lie, but that is only to protect the people I write about. So you’ll have to excuse me in advance. What should be the first thing I write about? Should I start with the things that is closest to my heart; leadership, lean and agile stuff? Or just funny incidents at work? I think I know. I start with my personal thoughts on attitude to work. This was part of my speech on my last day at Ongame (Amaya gaming nowadays). I had struggled a bit of what to say. This was what I came up with. Actually, the attitude at Ongame was so much better than any other attitude I had met before, but still, this was what I said: It all started with my husband who was annoyed when I kept on saying “we” when I talked about my company. He thought there are no “we”. You must understand that there is no one at that company that would do anything for you if they wouldn’t gain from it. So don’t talk about your company as if they are your family, because they won’t be there when you need them. Well, in a way he might be... read more